Amr Essam Sadek
Creative Director / Brand Architect / Marketing Expert
Profile summary
Creative & Marketing Leader with 15+ years of experience across global agencies and high-growth startups, combining vision, innovation, and execution to deliver data-driven Marketing & Communications campaigns that meet business objectives. As a founder and entrepreneur, I integrate creative strategy with finance, sales, and growth execution. Skilled in email marketing, brand storytelling, and digital communication across YouTube, social, and CRM platforms. A self-starter and strategic collaborator who transforms complex challenges into actionable solutions supported by strong data and measurable impact.
Career highlights
Scaled Roadside Assistance App: Co-founded and scaled MAYDAY into a recognized roadside assistance app in Egypt, gaining national press coverage and investor backing.
Delivered 5x ROI Campaigns: Achieved a 5× ROI on paid media campaigns while scaling CRM-driven conversions, demonstrating effective marketing strategies.
Enhanced Client Satisfaction Metrics: Improved client satisfaction by 10% at Weber Shandwick and engagement by 20% at Lumina Productions through strategic initiatives.
Key skills
Professional experience
•Defined the strategic vision and go-to-market roadmap for Egypt’s first tech- enabled roadside assistance platform, scaling to 30,000+ clients and 1,200+ providers under strict compliance and brand governance standards. •Designed and executed data-driven marketing & communications campaigns achieving 5× ROAS and 35% customer-acquisition growth in one year while meeting key KPIs. •Implemented CRM automation, email marketing, and structured testing + feedback systems that improved funnel conversion by 22%, emphasizing attention to detail and continuous learning. •Directed creative production, writing, copywriting, and video editing using Adobe Creative Suite (Illustrator, Photoshop) across YouTube, Pinterest, and social media. •Collaborated strategically with cross-functional stakeholders, finance, and consulting partners to align business objectives, PR and public relations efforts, market trends, and consumer insights into actionable playbooks. •Led and mentored a self-motivated, agile team, fostering collaboration, innovation, and measurable execution across creative and operational functions.
- Defined the strategic vision and go-to-market roadmap for Egypt’s first tech-enabled roadside assistance platform, scaling to 30,000+ clients and 1,200+ providers under strict compliance and brand governance standards.
- Designed and executed data-driven marketing & communications campaigns achieving 5× ROAS and 35% customer-acquisition growth in one year while meeting key KPIs.
- Implemented CRM automation, email marketing, and structured testing + feedback systems that improved funnel conversion by 22%, emphasizing attention to detail and continuous learning.
- Directed creative production, writing, copywriting, and video editing using Adobe Creative Suite (Illustrator, Photoshop) across YouTube, Pinterest, and social media.
- Collaborated strategically with cross-functional stakeholders, finance, and consulting partners to align business objectives, PR and public relations efforts, market trends, and consumer insights into actionable playbooks.
•Spearheaded data-driven communication strategies integrating Illustrator design, analytics, and writing, improving client satisfaction by 10%. •Partnered with regional teams to create contingency plans and maintain campaign compliance and PR alignment. •Enhanced stakeholder collaboration and strategic consulting frameworks to strengthen synergy between marketing, sales, and brand objectives.
- Spearheaded data-driven communication strategies integrating Illustrator design, analytics, and writing, improving client satisfaction by 10%.
- Partnered with regional teams to create contingency plans and maintain campaign compliance and PR alignment.
- Enhanced stakeholder collaboration and strategic consulting frameworks to strengthen synergy between marketing, sales, and brand objectives.
•Contributed to architectural projects by assisting in design development and research. •Produced architectural drawings and supported senior architects.
- Contributed to architectural projects by assisting in design development and research.
- Produced architectural drawings and supported senior architects.
•Directed cross-media marketing campaigns with budgets up to $500K, integrating creative vision, copywriting, and ROI targets. •Delivered 20% YoY engagement growth through YouTube, social, and email-marketing strategies with measurable KPIs. •Supervised Illustrator and Adobe Creative Suite workflows to ensure consistent, clean, and compliant creative output. •Developed client playbooks and led consulting sessions to improve workflow agility, collaboration, and design precision.
- Directed cross-media marketing campaigns with budgets up to $500K, integrating creative vision, copywriting, and ROI targets.
- Delivered 20% YoY engagement growth through YouTube, social, and email-marketing strategies with measurable KPIs.
- Supervised Illustrator and Adobe Creative Suite workflows to ensure consistent, clean, and compliant creative output.
- Developed client playbooks and led consulting sessions to improve workflow agility, collaboration, and design precision.
•Directed visual campaigns for blue-chip clients across telecom, FMCG, and banking. •Contributed to creative work for global accounts such as Coca-Cola, McDonald’s, Nestlé, and MasterCard.
- Directed visual campaigns for blue-chip clients across telecom, FMCG, and banking.
- Contributed to creative work for global accounts such as Coca-Cola, McDonald’s, Nestlé, and MasterCard.
•Translated creative concepts into visually appealing designs. •Delivered high-quality marketing and branding materials.
- Translated creative concepts into visually appealing designs.
- Delivered high-quality marketing and branding materials.
Education
Joint B.Sc Degree in Architecture